Facebook user statistics that every small business needs to know

facebook is the new yellow pages for business

There's no getting around it anymore - having an active Facebook business page today is what being listed in the Yellow Pages used to be before the internet. It's a given, a no-brainer, a MUST.

Whether you just need a free one-liner to verify your existence or you want to blast your competition with a full-page ad and fold-out coupons, your business will benefit from a Facebook presence, one way or another.

Facebook continues to dominate social media with more users than any other platform, which means it's a wonderfully giant public park where you can engage with your colleagues and customers, no matter what type of business you have.

Portland State University Flickr

How many people use Facebook?

There are more than 190 million Facebook users in the US - that's 60% of the people in our country, and it's projected to get incredibly close to 100% in the next 5 years.

William Iven Unsplash.com

How old are Facebook users and where do they live?

While the majority of users are between the ages of 25 to 54, there are still a significant number of younger and older users, too. So whatever age range holds your target audience, you'll find plenty of them hanging out on Facebook for an average of 40 minutes per day.

Of course, if you do business in states like California, New York, Florida or Texas, you're lucky to have local access to higher concentrations of Facebook users. Not quite so many users in places like Wyoming, New Mexico, Alaska or Montana. But that's all the more reason to consider expanding your business to serve people nationwide - whether you ship products, provide service via phone or email, or offer digital downloads.

Seth Doyle Unsplash.com

What do Facebook users care about?

There are more than 280,000 interests that Facebook says its users have. Some are fairly vague (laughter, wonder) and others are fairly odd (shut-up, narcissistic parents), but there's sure to be an audience for whoever you want to reach with whatever you want to sell. Even the unusual interests say something about the people's lifestyle, values and/or humor - any of which could reveal your perfect buyers. Check out this list of the top 2000 interests - it's really quite interesting (pun intended)!

So with all these different people, all across the country, with all these varied interests, all spending time together in one place - can you really afford NOT to have a presence for your business on Facebook? Especially since it's free to set up and maintain a business page?

crowded beach facebook users

Don't get me wrong, you do need to spend a little money (and a fair amount of time) building a quality following in order to reap any benefits.

Once you're set up, the most important piece of the pie is content - as in information (well, as in happy, too!). In order to build great relationships with a growing legion of followers, you must post fabulous things on a regular basis that inspire, inform, educate and/or elicit emotion. I can help you with that - send me a message and let's chat.

PS - if you really want to geek out, click here for another 20 valuable Facebook stats.