The crux of marketing is the same for everyone, no matter what size or type of business you're in. Marketing is about getting the right message to the right people at the right time.
The real challenge of marketing for solopreneurs isn’t so much about finding enough time and money to buy advertising, engage on social media, design a nice website or print some postcards. Yes, those are all marketing issues you'll surely have to deal with, but the real challenge of successful marketing is figuring out what the right message is, who the right people are, and when the right time is.
That's where a marketing plan comes in. I recently wrote about why solopreneurs should care about it for the Creative Income blog. Click here to read the full post.