Setting SMART goals

Albert Einstein
No, I'm not talking about being smart like Einstein. Back in the 80s, management and marketing experts developed the SMART acronym as a guideline for setting more effective business goals. 

It’s still a viable tool today - use this acronym for every goal you set for yourself and your business – from sales and marketing to production and expenses. Learn more about it in this post I wrote for the Creative Income blog.

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